Creating High Powered Sports Programming: Wowing The Audience Please JOIN HD Expo as a member to view all clips in this series Click Here to Send this Video to a Friend Download Latest Flash Player for Full-Screen Capabilities
Part 1 TRT - 06:25 Please JOIN HD Expo as a member to view the remaining clips in this series
Virtual HD EXPO - HD Expo NYC September 2008
Kristin Petrovich, CEO/Founder of HD EXPO introduces panel
Larry Thorpe of Canon introduces the panel
Overview of sports broadcasting
Part 2 TRT - 07:50
How will high definition affect the future of sports broadcasting?
Bryan Burns, VP, Strategic Business Planning and Development for ESPN discusses:
How will HD affect the Wow factor?
What about the business side?
How will the images get delivered?
Mark Haden, VP of Engineering and IT, MLB Networks discusses:
Surround sound is becoming affordable and can be delivered without affecting the SD audience
Wow fact in sound can be baby step #2
The Holy Grail of 1080p delivery will take much longer to attain
Part 3 TRT - 08:00
Use of digital cinemas to broadcast sporting events?
Chris Wagner of NeuLion and Tim Napoleon of Akamai Technologies discuss IPTV
The internet opens up sports to a global audience
Translating traditional broadcast models to the web
The global audience is a real Wow factor
The internet is a proving ground for sports which translates to global broadcast
What about interactive services?
Interactive features transform a game centric to a fan centric approach
Bryan Burns talks about ESPN's ITV Cabinet and the transitioning to new 2way evironment
Tim Napoleon of Akamai Technologies talks about current interactivity
Mark Haden discusses innovation at MLB Networks
Less of a Wow than a turn-around of content
Preserving history through metadata
Searching 110,000 hours of material
Plus up to 15 games a day of new material
Use of a non-tape environment
Instantaneousness of content
Depth and breadth of content real-time
Integration with Major League Baseball Productions
Bryan Burns discusses file based systems at ESPN
Huge amount of content per day
In the past all content users clamored for tape
Now content goes into server and content users access digitally
Unlike MLB Networks, ESPN is not a green field - 1,500,000 tapes sitting in storage
Part 5 TRT - 07:37
Is the technology on the horizon to allow the audience at home to be able to choose camera angles?
NeuLion and Maple Leaf Interactive
Content is money and different, unique angles are worth money
The crazy fun of POVs - wouldn't it be cool to put a camera there!
Interaction with virtual players at ESPN
Sometimes the simplest innovation is the best
Part 6 TRT - 07:22
We are exploring and testing everything
What is the Wow factor of the future?
Technology opens new sporting events for broadcast
Technology increases community involvement through interaction
Does 3D add a Wow factor to sports?
How does one view at home?
Some sports are better for 3D than others
Sports as a testing ground
Part 7 TRT - 04:07
3D discussion continues
Depth of field dependence
Is 3D going to be affordable for consumers in the next 5 years?
3D may hit video games first
Q and A
Will networks integrate into video games and how far will they go?
Part 8 TRT - 08:13
Q and A
Is there unlimited bandwidth with unlimited money? And what about video compression?
How will networks get consumers to order HD service instead of plugging SD service into an HD display?