Part 1 TRT - 03:37

Kristin Petrovich, CEO/Founder of HD EXPO introduces panel
How modern audiences interact with film and website content
Christine Purse, President of Ignite! introduces the panel


Part 2 TRT - 07:33

Steve Coulson, Partner of The Advance Guard, introduces himself and his company
Steve Wax, Managing Partner of Campfire, introduces himself and his company
John Dukakis, Director of Branded Entertainment for Hill Holiday, introduces himself and his company


Part 3 TRT - 05:34

New entertainment engages audiences in conversation
How is that conversation important to branded entertainment?
How do creators of entertainment engage the audience?
Steve Wax describes his project: My Home 2.0


Part 4 TRT - 08:23

Steve Coulson discusses blog ads
How is this information relevant to independent filmmakers?
How do marketers analyze subjective comments made by audience members?
Is any feedback positive feedback, in that it shows the audience is getting deeper into the content?
John Dukakis explains The Responsibility Project.
What are the long term goals?


Part 5 TRT - 04:24

How long has branded entertainment been around?
Steve Wax and Steve Coulson discuss True Blood, a marketing campaign for a TV series
Audience interaction can help shape the forthcoming story


Part 6 TRT - 08:03

Q&A
Is there a danger of audience members becoming desensitized to this kind of marketing?


Part 7 TRT - 07:12

Q&A
How will the transition into digital broadcasting affect branded entertainment?
Will the multi-level approach of advertising trickle down through all levels?